About Excel Craft

We’re professional
quality leaders.

Formerly Redaelli (India) Pvt. Ltd., incorporated in 1994 and renamed Excel Craft in 2005: a pioneer and leader in manufacturing wire and cable making machines.

Introduction

Began as a joint venture with Milan.

We profoundly wish to introduce ourselves as Excel Craft Pvt. Ltd., formerly known as Redaelli (India) Pvt. Ltd., incorporated in the year 1994, a pioneer and leader in the field of manufacturing wire and cable making machines.

Our unit in India started as a joint venture with M/s Redaelli Techna Mechanica Group, Milano, Italy, who pioneered many developments in wire and cable machinery. During the joint venture, most of the technical know-how for manufacturing wire drawing machines for ferrous and non-ferrous material, drum twister lines, rigid stranding machines, LRPC lines, tubular stranding, skip stranding, bunching and twinning machines was made available to the Indian partner, M/s Redaelli (India) Pvt. Ltd., which changed its name to Excel Craft Pvt. Ltd. in 2005.

M/s Redaelli Techna Mechanica, Italy has been in the world market for over 80 years, with group companies M/s OTT, France (leaders in wire drawing machines) and M/s J.A. Kraft, Germany (pioneers in cable machinery). Their experience has given us a wide range of proven products and technology.

Today

Our continual developments in the design of mechanical and electrical features have proved to be at par with the needs of the latest global standards.

Excel Craft is a regular source of equipment for leading wire, rope and cable companies in India. We have also exported wire, rope and cable plants to Italy, Indonesia, Sri Lanka, Bangladesh and Jordan, and machines to Germany, the UAE, Kenya, Thailand and Nigeria.

The Patancheru industrial area contains numerous sub-vendors who support Bharat Heavy Electricals Limited as ancillaries, and whose shop facilities cover the manufacturing capability for the machine components of our entire product mix. Working with them is one of our core strengths: quality products with competitive deliveries and attractive economics.

Download company brochure (PDF)

Milestones

Pass by pass.

  1. 1994

    Redaelli (India) Pvt. Ltd. incorporated as a joint venture with the Redaelli group, Milano

  2. JV years

    Know-how transferred: wire drawing, drum twisters, rigid, tubular and skip stranders, LRPC, bunching and twinning

  3. 2002

    Manish Mathur joins, later to head the Hyderabad works

  4. 2005

    The company is renamed Excel Craft Pvt. Ltd. Giridhar R Maney joins to lead marketing and customer care

  5. 2009

    Biswajit Ganguly joins as COO after 22 years at Usha Martin’s machinery division

  6. Today

    Two works, a Mumbai head office, and 50+ reference customers across India and ten export markets

Quality policy · ISO 9001

“In our pursuit towards excellence & customer satisfaction, we commit to continually improve our product quality & services through our quality management system.”

Chief Operating Officer, Excel Craft

At Excel Craft, we are dedicated to upholding both national and international standards in every aspect of our operations. Our commitment to excellence is evident through our ISO 9001 certification for quality management systems. We consistently strive for improvement across material sourcing, processes, technology and employee training.

Excel Craft Pvt. Ltd. management

Team of professionals.

Prashant Somani

Prashant Somani

Managing Director

Profile

During a career that spans over four decades, Mr. Prashant Somani, as Managing Director, leads and determines the strategic direction of the company. With his aptitude for management and finance, he is both a respected leader and an advisor to the company, its portfolio of products and its subsidiaries. Under his management, Redaelli India Private Limited metamorphosed into a conglomerate with a variety of companies under its name. He also helms the company's latest venture, which deals with specialised welding. Under Mr. Somani's dynamic leadership, the company continues to evolve and diversify.

Dhruv Somani

Dhruv Somani

Director

Profile

Having devoted over two decades to the company, Mr. Dhruv Somani is an integral part of Excel Craft. With a versatile skill-set and acute expertise in management, he is a key decision maker in areas including human resources, finance, operations and strategic management. Backed by a team of experienced professionals, he also oversees his textile manufacturing and processing business, which produces and prints a variety of fabrics for leading exporters and buying houses. His practical knowledge and ability to adapt make him an indispensable resource to the company.

Biswajit Ganguly

Biswajit Ganguly

Chief Operating Officer

Profile

Mr. Biswajit Ganguly is a thorough professional in wire, cable and rope making machines. As Chief Operating Officer he sets and evolves the strategic direction for the company and its portfolio of products. He has more than three decades of experience in the wire, cable and rope industry, with a strong track record of driving a technology-based approach, executing business turnarounds and managing successful businesses, and commands respect in the wire industry globally. He worked with Usha Martin's machinery division for 22 years, joined Excel Craft in 2009, and has become a driving force in its growth, responsible for the strategy and execution of the company's goals.

Manish Mathur

Manish Mathur

Head, Hyderabad

Profile

With 30 years of overall experience, Mr. Mathur joined Excel Craft in 2002 and has held a range of positions, from technology improvement to new product development in wire, cable and rope making machinery. Before that he spent eight years with GEW Limited across projects, maintenance and product development for wire and cable, and began his career as a service engineer in 1991 with Pertech Computers. He mentors our team of engineers.

Giridhar R Maney

Giridhar R Maney

General Manager – Marketing & Customer Care

Profile

Associated with Excel Craft since its inception in 2005, just after the acquisition of Redaelli (India). A mechanical engineer with a master’s degree in business administration, Mr. Maney brings over 32 years of experience in high-value capital machinery, combining technical expertise, techno-commercial acumen, application engineering, marketing, business development and customer relationship management. He spent close to a decade with Kirloskar Pneumatics, Elliott of the USA and Columbia of the USA in infrastructure-related machinery, and more than two decades in the wire, rope and cable machinery field with Usha Martin Limited and Excel Craft Pvt. Ltd., contributing to the development of reliable, application-focused and commercially viable machinery solutions.

Works & offices

Where the machines are made.

Our plant is fully equipped with modern design and manufacturing facilities, inspection and material handling equipment. A team of well-trained, experienced professionals focuses on continual upgrades in technology, quality and customer satisfaction, and our welders, fitters, assemblers and machine shop are equipped to deliver the quality the world market requires.

Pay-off frames on the Patancheru shop floor

Works 1 · Patancheru, Hyderabad

Design and manufacture

2Acres
~80People
25 kmFrom Hyderabad

A sprawling two-acre works in the peaceful Patancheru industrial area, enclosed by a granite wall with gardens, lawns and dozens of trees. Fully equipped for modern design, manufacture, inspection and material handling, with the BHEL ancillary vendor base right next door.

B-20, IDA Phase-1, Patancheru 502 319, Medak District, Telangana
Drawing line assembled for trials

Works 2 · Peenya, Bengaluru

Electricals and programming

~20People
4 + 4Engineers & techs
PLCDrives & SCADA

Our second unit manufactures and supplies complete electrical and programming solutions for our machinery, and supports customers directly on customised needs.

No. C-76, 2nd “A” Main Road, 2nd Stage, Peenya Industrial Area, Bengaluru 560 058

Corporate office · Mumbai

Head office

Excel Craft Private Limited, formerly Redaelli (India) Pvt. Ltd. Incorporated 1994, renamed 2005. ISO 9001 quality management.

147, 14th Floor, Jolly Maker Chambers II, Nariman Point, Mumbai 400 021

Next

See the machines

Continue