Excel Craft · Hyderabad · Bengaluru · Since 1994

Crafting excellence in wire and cable.

Wire, rope and cable processing machinery, designed and built in India on an Italian foundation.

Tata Steel. Polycab. Usha Martin.

Some of India's largest wire, rope and cable makers, and fifty more at home and abroad, run their lines on Excel Craft machines.

14 mm rod in. 0.6 mm wire out. 30 m/s.

Straight-line drawing with no slip and no twist, on blocks from 350 to 1200 mm.

Born Redaelli (India). A lineage that starts in Milan.

Italian precision meets Indian ingenuity: eighty years of Redaelli know-how, carried forward since 1994.

Where precision meets Indian ingenuity.

From a single drawing machine to an entire rope plant.

Excel Craft · Hyderabad · Bengaluru · Since 1994

Crafting excellence in wire and cable.

Wire, rope and cable processing machinery, designed and built in India on an Italian foundation.

  • Tata Steel
  • Polycab
  • Usha Martin
  • Bharat Wire Ropes
  • APAR Industries
  • Lapp Kabel
  • Sterlite
  • Kataria Wires
  • Aarti Steels
  • Phoenix Conveyor Belt
  • Ador Welding
  • Deepak Cables
  • Jordan Cables
  • Usha Siam Steel
  • Blue Nile Wire Products
  • Essen Steels
  • Raajratna Metals
  • Kangaro Industries

01About Excel Craft

We’re more than
a company.

Read our story

We’re Excel Craft Pvt. Ltd., previously known as Redaelli (India) Pvt. Ltd., established in 1994: proud pioneers in manufacturing wire and cable making machines.

Our journey began as a partnership with the Redaelli group of Milan, Italy, renowned for its innovations in wire and cable machinery. Through this collaboration we gained valuable technical expertise in manufacturing wire drawing machines, drum twisters, stranding machines and more, for both ferrous and non-ferrous materials. With over 30 years of experience, we are one of the leaders in the market.

Precision pioneers

Redefining wire and cable innovation since ’94.

Global excellence

Cutting-edge solutions and quality that speaks worldwide.

Green innovation hub

Our 2-acre facility near Hyderabad, where productivity meets serenity.

Strand perfection

Setting the standard for reliability in wire and cable manufacturing.

1994Founded as Redaelli (India)
30m/sStraight-line drawing speed
0.17mmFinest wire, wet drawing
50+Reference customers
10Export markets
3Works & offices

Our promise

“In the world of wires and cables, Excel Craft doesn’t just connect strands; we bridge innovation with reliability, crafting a legacy that stands the test of time.”

Excel Craft Pvt. Ltd.

Redefining wire and cable machinery since 1994. Where Italian precision meets Indian ingenuity, we bring 80 years of global expertise to every wire, rope and cable industry. Welcome to innovation, reliability and excellence.

Our quality policy

02Heritage

Three European pioneers.
One Indian machine builder.

Through the Redaelli joint venture, Excel Craft inherited the proven designs of a group with over eighty years in the world market.

Milano · Italy

Redaelli

Pioneered many developments in wire and cable machinery. Our joint venture partner.

France

OTT

Redaelli group company, leaders in wire drawing machines.

Germany

J.A. Kraft

Redaelli group company, pioneers in cable machinery.

1994

Redaelli (India) Pvt. Ltd.

Joint venture. Know-how for wire drawing, drum twisters, rigid, tubular and skip stranding, LRPC, bunching and twinning made available to the Indian partner.

Excel Craft

2005 → today

Renamed Excel Craft Pvt. Ltd. Continual development in mechanical and electrical design keeps our machines at par with the latest global standards.

03What we’re offering

Rod to wire. Wire to rope.
Wire to cable.

See every machine and capability

04How a straight-line machine works

Draw the wire yourself.

Rod is pulled through a die before each capstan. Every pass makes it thinner and faster. Press and hold to run eight passes.

14.0Wire dia, mm
0.0Exit speed, m/s
0.0Area reduction, %

Hold the button, or hold Enter with it focused. Let go early and the line winds back down. The speeds follow volume constancy: a thinner wire must run faster.

  • No slip, no twist. Tuner-roller or full dancer-arm control between every block.
  • Cooled hard. Wide-gap turbulent water jackets plus air blast around every drum.
  • Built to last. Induction-hardened forged alloy blocks, tungsten carbide coating on request.
  • Programmed in-house. Proven drive logic from our own electrical team.

05Clients

Trusted by the makers
of India’s wire.

From tyre bead and spring wire to wire rope, conveyor cord and power cable.

See the full reference list

Bharat Wire Ropes

Chalisgaon

25 high-speed wire drawing machines and 19 high-speed tubular stranders and closers for their new rope factory.

Polycab

Halol · Daman

13 wire drawing machines, 60-head galvanizing take-ups, skip and rigid stranders and a tubular strander.

Tata Steel

Tarapur · Jamshedpur · Indore

High-speed drawing lines for tyre bead, spring and LRPC wire, and 28-head patenting line pay-offs and take-ups.

Phoenix Conveyor Belt

West Bengal

The entire conveyor cord plant: wet drawing plus every high-speed stranding and closing machine.

Lapp Kabel India

Bengaluru · Bhopal

Rigid armouring, rigid and tubular stranders, coiling and rewinding machines and concentric taping heads.

Usha Martin

Ranchi · Hoshiarpur

Tubular stranders and closers for wire rope, and a planetary strander control system with angular synchronisation.

“We would like to express our sincere appreciation for your service to us as one of our most reliable regular suppliers. Ever since we associated with Excel Craft, we have been provided with the highest quality products with better customer service. The deliveries are quite comfortable as per our schedules. We also appreciate your efforts in resolving any issues at the quickest possible time.”

Raajratna Metal Industries

“We wish to place on record our sincere thanks to M/s. Excel Craft Private Limited. The machines supplied by M/s Excel Craft Private Limited are of international standards, with reliable performance and excellent after-sales service.”

Bharat Wire Ropes Ltd

07Excel Craft Pvt. Ltd. management

Team of professionals.

Prashant Somani

Prashant Somani

Managing Director

Profile

During a career that spans over four decades, Mr. Prashant Somani, as Managing Director, leads and determines the strategic direction of the company. With his aptitude for management and finance, he is both a respected leader and an advisor to the company, its portfolio of products and its subsidiaries. Under his management, Redaelli India Private Limited metamorphosed into a conglomerate with a variety of companies under its name. He also helms the company's latest venture, which deals with specialised welding. Under Mr. Somani's dynamic leadership, the company continues to evolve and diversify.

Dhruv Somani

Dhruv Somani

Director

Profile

Having devoted over two decades to the company, Mr. Dhruv Somani is an integral part of Excel Craft. With a versatile skill-set and acute expertise in management, he is a key decision maker in areas including human resources, finance, operations and strategic management. Backed by a team of experienced professionals, he also oversees his textile manufacturing and processing business, which produces and prints a variety of fabrics for leading exporters and buying houses. His practical knowledge and ability to adapt make him an indispensable resource to the company.

Biswajit Ganguly

Biswajit Ganguly

Chief Operating Officer

Profile

Mr. Biswajit Ganguly is a thorough professional in wire, cable and rope making machines. As Chief Operating Officer he sets and evolves the strategic direction for the company and its portfolio of products. He has more than three decades of experience in the wire, cable and rope industry, with a strong track record of driving a technology-based approach, executing business turnarounds and managing successful businesses, and commands respect in the wire industry globally. He worked with Usha Martin's machinery division for 22 years, joined Excel Craft in 2009, and has become a driving force in its growth, responsible for the strategy and execution of the company's goals.

Manish Mathur

Manish Mathur

Head, Hyderabad

Profile

With 30 years of overall experience, Mr. Mathur joined Excel Craft in 2002 and has held a range of positions, from technology improvement to new product development in wire, cable and rope making machinery. Before that he spent eight years with GEW Limited across projects, maintenance and product development for wire and cable, and began his career as a service engineer in 1991 with Pertech Computers. He mentors our team of engineers.

Giridhar R Maney

Giridhar R Maney

General Manager – Marketing & Customer Care

Profile

Associated with Excel Craft since its inception in 2005, just after the acquisition of Redaelli (India). A mechanical engineer with a master’s degree in business administration, Mr. Maney brings over 32 years of experience in high-value capital machinery, combining technical expertise, techno-commercial acumen, application engineering, marketing, business development and customer relationship management. He spent close to a decade with Kirloskar Pneumatics, Elliott of the USA and Columbia of the USA in infrastructure-related machinery, and more than two decades in the wire, rope and cable machinery field with Usha Martin Limited and Excel Craft Pvt. Ltd., contributing to the development of reliable, application-focused and commercially viable machinery solutions.

08Works & offices

Two works. One head office.

Pay-off frames on the Patancheru shop floor

Works 1 · Patancheru, Hyderabad

Design and manufacture

2Acres
~80People
25 kmFrom Hyderabad

A sprawling two-acre works in the peaceful Patancheru industrial area, enclosed by a granite wall with gardens, lawns and dozens of trees. Fully equipped for modern design, manufacture, inspection and material handling, with the BHEL ancillary vendor base right next door.

B-20, IDA Phase-1, Patancheru 502 319, Medak District, Telangana
Drawing line assembled for trials

Works 2 · Peenya, Bengaluru

Electricals and programming

~20People
4 + 4Engineers & techs
PLCDrives & SCADA

Our second unit manufactures and supplies complete electrical and programming solutions for our machinery, and supports customers directly on customised needs.

No. C-76, 2nd “A” Main Road, 2nd Stage, Peenya Industrial Area, Bengaluru 560 058

Corporate office · Mumbai

Head office

Excel Craft Private Limited, formerly Redaelli (India) Pvt. Ltd. Incorporated 1994, renamed 2005. ISO 9001 quality management.

147, 14th Floor, Jolly Maker Chambers II, Nariman Point, Mumbai 400 021

Custom built

30 years of expertise
for better results.

Design, manufacture and supply of wire, cable and rope making machines. Custom built to your requirement, with the quickest customer service and a technical analysis of the machinery your product needs.

10Enquiry

Tell us the wire.
We will build the line.

Share the material, the inlet and finished sizes and the output you need. Our engineers reply with a machine selection and a quotation.

The button opens your email app with the enquiry drafted and addressed to giridhar@excelcraft.co.in. Nothing is sent until you press send there.

Works 1 · Hyderabad

B-20, IDA Phase-1,
Patancheru 502 319,
Medak District, Telangana

Phone +91 8455 246076
Fax +91 8455 240277

Works 2 · Bengaluru

No. C-76, 2nd “A” Main Road,
2nd Stage, Peenya Industrial Area,
Bengaluru 560 058

Corporate office · Mumbai

147, 14th Floor,
Jolly Maker Chambers II,
Nariman Point, Mumbai 400 021

Marketing & customer care

Giridhar R Maney
giridhar@excelcraft.co.in
+91 97405 73555